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Your E-mail Marketing Campaigns Could Be At Risk If You Violate These Simple Rules. Every business online or off line needs a promotion. The type of business we wish to research is email marketing techniques. Using newsletters, announcements, promotions, is a good, inexpensive way to reach prospects and customers with your message. Being totally honest and keeping our integrity we don't want to send promotions without consent of the people receiving our emails. You probably already have a number of email addresses collected in your contact management software. This would be a first source of addresses to use. With time you will know if the prospects are interested or not, usually you will get a notice.