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The catch-22 of Internet business is how to drive traffic to your site, even if they've never heard of your business at all. Most people who visit an online site will either find it through a search engine, hear the URL from an offline business that is online too, or have a friend tell them about a new website. In general, there are so many different sites out there competing for everyone's attention that to get noticed by new potential customers, you actually have to create content outside your website, preferably in high traffic areas, with links that go back to your products and offerings.